How are political leaflets changing (and do they work)?

We all know about the love Liberal Democrats have of delivering leaflets. So our dream professor of politics would be one who specialises in studying leaflets. Which is why I’m delighted to say that is just who I was speaking to for the latest episode of Never Mind The Bar Charts, Professor Caitlin Milazzo of Nottingham University.

We talked about how political leaflets are changing, the impact they have, how political campaigning isn't getting more negative and the evidence that female candidates are more likely than male candidates to make an important mistake with their election literature. Listen on to find out more, including how to avoid that mistake yourself...

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Show notes

• The Open Elections project.
• Upload a leaflet to the Open Elections project or help code those already uploaded here (currently after leaflets for the Scottish Parliament and Welsh Senedd elections).
• Other research into political leaflets: Mark Shephard and Justin Fisher.
• Evidence from Rosie Campbell, Phil Cowley, Nick Vivyan and Markus Wagner on how voters prefer local candidates.
• Follow Caitlin Milazzo on Twitter.
• Theme tune by Hugo Lee.
• New to listening to podcasts? Here are some tips on how to listen to podcasts.

 

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